I have a treat today-- much like my Buy 2 Get 2 Free deal at Ulta, which resulted in these mascaras-- you are getting 2 reviews today. Yay!
First up: Ulta's Lash Icon Mascara, at Ulta for $10
What it promises: "Give your lashes that extra flutter with this mascara from ULTA."
I actually saw this in a little ad by the Neutrogena foundation. I saw the wand, (which reminded me of Hourglass' Film Noir wand from the Lash Stash), was intrigued, and figured it was by Neutrogena, so I went to the mascara section to find it. Lo and behold, it was Ulta brand! And they had that special deal, so I decided to let them fight the good fight.
Picture of the tube:
Wand (tell me you're not interested..):
Bare Lashes:
After a few quick brush through's:
Not much volume... =\
After a couple more coats:
More volume, but still not anything to write home about.
I decided to grab the BRISTLE-LESS mascara, ooooo!, to try and add some more length.
Ulta's Lash Extension Lengthening Mascara, at Ulta for $10
What it promises: "Create sexy lashes using Lash Extension Lengthening Mascara by ULTA."
Picture of the tube:
Wand:
Say What? Close up:
Yes, it just has little ridges to help coat the lashes. Fascinating!
Lengthening added to the Lash Icon:
Much better!
Side by side with bare lashes:
I'm diggin' this combo! Nice!
So how did the Lengthening do on it's on? Let's look!
Well, it definitely puts the product on! I then took a lash comb to it~
Combo on left, just Lengthening on right:
I honestly planned on doing the reverse on the right eye-- lengthening and then volume-- but I really didn't feel it needed it!
This picture is a little fuzzy, but I thought it showed the right eye a little better:
Overall, I wasn't blown away by Lash Icon, but the Lash Extension is definitely worth it if only to try the cool brush! I've been playing with it for over a week now, and it's ok on its own, but I actually like using it as a little extra "oomph" for other mascaras. It works really well to just swipe it on the ends to add a smidge more length and also to bulk up the ends (in a good, non-spidery way!) to make your lashes more noticeable.
In a flash~
Lash Icon: No go!
Lash Extension Lengthening: Go get it!
What do you think? Ever used any Ulta brand products? What mascara are you loving now? Any you're lusting for?
Until next time--
~Beauty Maven
